Privacy Policy

About Us

This Privacy Policy applies to Vikasini Fashion ("we", "us", "our"), operating at vikasinifashion.com. We are the data controller for the personal information you share with us.

If you have questions about this policy, contact us at:

What Information We Collect

Information You Provide

• Account information: Name, email address, and password when you register.
• Order & delivery information: Billing/shipping address, phone number when you place an order.
• Payment information: We do not store your card details. Payments are processed via Razorpay's secure servers.
• Communications: Messages you send us via contact form, email, or phone.
• Reviews & feedback: Product reviews you voluntarily submit.

Information Collected Automatically

• Usage data: Pages visited, products viewed, time spent on site, referring URL.
• Device & browser information: IP address, browser type, operating system, screen resolution.
• Cookies & similar technologies: Session cookies, preference cookies, and analytics cookies (see Cookie section below).

How We Use Your Information

We use the personal information we collect to:

• Process and fulfil your orders, and send order confirmations and shipping updates
• Manage your account and provide customer support
• Send transactional emails (order confirmation, shipping notification, OTP)
• Send marketing emails and newsletters — only if you have opted in
• Improve our website, products, and customer experience
• Detect and prevent fraudulent transactions and abuse
• Comply with legal and tax obligations under Indian law

We will never use your data for purposes other than those described here without your explicit consent.

Sharing Your Information

We share your personal data only in limited circumstances:

• Logistics partners (Delhivery, Shiprocket, BlueDart, India Post): Your name, phone, and delivery address are shared to fulfil your order.
• Payment processors (Razorpay): Order amount and contact info are shared to process payments securely.
• Analytics services (Google Analytics): Anonymised usage data only.
• Legal authorities: Only when required by law, court order, or to protect our rights.

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

Cookies

We use cookies to:

• Keep you logged in (session cookies)
• Remember your cart and wishlist
• Understand how visitors use our website (analytics)
• Show relevant content and offers

You can control cookies through your browser settings. Disabling cookies may affect some website functionality (e.g., your cart may not persist between visits).

Data Security

We implement industry-standard security measures to protect your personal data:

• All data transmission is encrypted with SSL/TLS (HTTPS)
• Passwords are hashed and never stored in plain text
• Payment transactions are processed on Razorpay's PCI-DSS compliant servers — we never see your full card number
• Access to customer data is restricted to authorised personnel only

Despite these measures, no method of transmission over the internet is 100% secure. If you suspect any security breach, please contact us immediately.

Your Rights

As a user, you have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request deletion of your personal data (subject to legal retention requirements).
• Opt-out of marketing: Unsubscribe from marketing emails at any time using the link at the bottom of any email, or by contacting us.
• Data portability: Request your data in a structured, machine-readable format.

To exercise any of these rights, email us at . We will respond within 30 days.

Children's Privacy

Our website is not directed at children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

Third-Party Links

Our website may contain links to third-party websites (social media, courier tracking portals, etc.). We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before providing any personal information.

Data Retention

We retain your personal data for as long as your account is active or as needed to provide services, resolve disputes, and comply with legal obligations. Order records are retained for 7 years for tax and audit purposes as required by Indian law.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date at the top and, for material changes, notify you via email. Continued use of our website after changes constitutes your acceptance of the updated policy.